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Social Media in Travel, Tourism and Hospitality [PDF] [StormRG]

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 							Author: Marianna Sigala, Evangelos Christou, Ulrike Gretzel
  Series: New Directions in
Tourism Analysis
  Hardcover: 316 pages
  Publisher: Ashgate Pub Co (February 2012)
 
Language: English
  ISBN-10: 1409420914
  ISBN-13: 978-1409420910
  Format:
Retail PDF
  Reader Required: Adobe Reader, Foxit, Nitro, Adobe Digital Editions
  
  Note: This
is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come
packaged with the bound book.
  
  Tested on the above readers with no problems on laptop and Android tablet.

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  Cover from
actual book file
  
  Social media is fundamentally changing the way travellers and tourists search, find,
read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations.
Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform
the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism
organisations reengineer and implement their business models and operations, such as new service development, marketing,
networking and knowledge management. Written by an international group of researchers widely known for their expertise
in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and
leisure sectors.
  
  
  Scientia est potentia
  
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